Filofax is a brand known for its customisable, paper-based personal organisers, which feature a signature six-ring binder system. Originating as a “file of facts” in 1921, the brand has a long history of providing stationery and planning tools that allow users to mix and match interchangeable pages and accessories to create a system tailored to their needs. The products are known for blending high-quality design with functionality, and have evolved from business-focused diaries to comprehensive tools for work-life balance.